The entrepreneur grows, the enterprise must keep up. Or vice versa. That sounds logical. Only in practice, it often goes a bit differently.
Because the entrepreneur is often busy with something other than the entire enterprise.
The entrepreneur thinks in value, distinction and customer experience: Where are we different? Why does a customer choose us? What do we add that someone cannot also get elsewhere?
The enterprise asks for structure, efficiency and predictable profit: How do we ensure that things run smoothly? Where is time leaking away? Which processes need to be tighter? How do we turn busyness into real results?
And therein lies the tension.
Two glasses, two directions
The entrepreneur wants to move forward. Seize new opportunities, come up with new propositions, surprise customers, seek out the market, improve, innovate.
The enterprise, meanwhile, asks for something different: Calm, regularity, repeatability and control.
If you are only in entrepreneur mode, the enterprise becomes a creative chaos with good intentions.
And if you are only in enterprise mode, it quickly becomes an efficient machine park without a soul.
In short:
- The entrepreneur provides direction and distinction
- The enterprise provides execution and return
“Determining the phase in which the entrepreneur finds themselves in relation to the enterprise is often difficult to describe.”
That is why a special scan has been developed, which, after about 5 minutes of intuitive filling in, clearly shows how the entrepreneur's development stands in relation to their business. It provides a clear overview of what should happen to optimise.
Are you, as an owner, director or manager, curious about where you stand in relation to your business or department? Click the button and you will immediately receive the overview.